Black Friday in 2019 - is it worth the wait, what will be the discounts and how to buy even more profitably?

Black Friday in 2019 promises to be as attractive to buyers as in previous years - with discounts of up to 90%, a full-house in stores and emergency mail services. However, not always this concept denoted the usual day of sales.

What is black friday?

This phrase came to us from across the ocean - from distant America. Just 100-150 years ago, it did not cause people joy, because it was used by financiers as a term for a collapse in the gold market. As a rule, after the then Black Friday followed by a crisis, impoverishment of the population and other not very pleasant things.

However, not only Wall Street businessmen chose this expression. Superstitious Americans used it to characterize any Friday if it fell on the 13th. It was this fact that gave rise to the sales of the same name - in the spring of 1970, one of the stores in Pennsylvania decided to arrange a discount day and schedule it for March 13th - Friday. Advertising signs of those times, urging people to come and buy goods with great benefit, in every possible way beat the theme of misfortunes - for example, they depicted a black cat.

In subsequent years, the idea of ​​holding sales was picked up by other stores. Already in 1975, Black Friday was not scheduled for spring, but for fall - immediately after Thanksgiving. This was done not just like that, but with the expectation that during the preparation for the Christmas holidays, buyers will be ready to spend more money on gifts, home decorations, products and other goods. The idea was justified, so since then to this day discounts begin on Friday, following the fourth Thursday of November.

When will Black Friday take place in 2019?

In Russia, he is responsible for organizing this event LLC "Black Friday". It is this company that deals with all issues related to the dates and times of Black Friday. By the way, she also accepts complaints from buyers who were able to convict sellers that the size of the discount does not match the declared. All reported violations should be reported to the organizers by e-mail. team@blackfridaysale.ru.

The first mass sales in the Russian Federation took place in 2013, and since then every year all residents have the opportunity to purchase quality goods at bargain prices. In 2019, everyone will have such a chance starting from 00:00 hours (Moscow time) November 28. You can take advantage of discounts until 11:59 p.m. December 1 of the same year. However, some stores on their own initiative can extend this period - you need to follow the information on the official websites and in the press.

As for the world-famous trading floors, most of them will start selling traditionally on Friday - from 00:00 November 29.

Is it worth waiting for black friday?

Many people think: is it worth waiting for Black Friday and isn’t it easier to buy the right product before the start of mass sales or after their end? The answer is unequivocal - those who want to save from 20 to 90% of the initial price should still make a purchase during discounts.

In 2019, more than many small merchants and 300 large stores will take part in Black Friday. Among them:

• OZON,
• Pandora
• iHerb
• Nike
• Metro
• "El Dorado",
• Lancome
• NYX
• The north face
• "Adamant",
• "Golden Apple".

According to statistics from the Black Freydy Global platform, last year sales in Russia increased by 527% (compared with the indicators recorded on other days). And this is not the limit - in Kazakhstan, there was an increase in purchasing activity, which was 1600% higher than the standard values. However, Austria can be considered a record holder - its residents made purchases 3,000% more actively.

As for the average discount, in 2018 it was 57% - this is 1% less than in 2017. According to polls by Russians, this year they expect that they will be able to purchase their desired goods 60% cheaper - and judging by the statistics of previous years, they will succeed. Agree, this is a weighty argument to get everything you need from November 28 to December 1.

What and how to buy?

One would think that most actively during the sales period they buy household appliances and electronics. But according to statistics, electronics is only the third step in the rating of “consumer preferences”. In the first place - clothes, immediately after her - shoes. The fourth place goes to cosmetics and perfumes, and the fifth is modestly housed appliances.

By the way, the most attractive goods are bought up almost in the first seconds after the start of sales, so when shopping online you should collect the basket in advance and monitor the balance of your credit card. Some stores arrange the so-called presale - that is, pre-sale, designed to “warm up” customers before the start of major discounts.

Aliexpress

This Chinese marketplace is a little out of the ordinary schedule and spends black Friday almost two weeks earlier - November 11th. Regular customers are well aware of this, since such a tradition is preserved from year to year.

As before, in honor of the sale, Aliexpress gives coupons to all visitors - in total, in 2019 discount tickets will be handed out for a total of $ 3,000,000. To receive them, it is enough to be active on the site and, when a window with a gift appears on the screen, click on the "Pick Up" button. You can use coupons when purchasing goods from a special section.

Couponers

You can purchase goods at a discount before the sale in Russian stores begins, with the help of coupons - special sites that collect advantageous offers from stores. The benefit will be from 10 to 35%, but you don’t have to virtually grab a thing from the hands of other buyers on Black Friday, risking being left without a “trophy”. The most popular discount sites are Kuponator and Picodi.

Offline sales

On black Friday, some offline stores operate on a modified schedule. If on any other day they opened at 8 or 9 in the morning, then on the day of discounts they can start selling the goods immediately at midnight. In order not to appear on the trading floor when only sellers remain and nobody needs junk there, you should specify the working hours in advance from November 28 to December 1, 2019. Another drawback of such shopping is the huge lines under the doors of stores, which begin to gather in the evening. People are ready to spend 8-10 hours on the street to become owners of such coveted things.

Black Friday only happens once every 12 months, and this is the last sale with tremendous discounts that will take place before the New Year holidays. So, you need to have time to purchase at a bargain price everything that was dreamed of during the expiring 2019.